Beyond Noise Team
Emerging alternative Hip-Hop artist Kwoli Black enlists talented singer-songwriter Karl Benjamin for a braggadocious new single titled ‘Pretty’ released via independent label TLD Records.
Renowned for his introspective and emotionally charged lyricism, Kwoli takes a bold leap in this track, unveiling a facet of himself with confidence and vitality. Produced by a close friend, JSTRNGS (known for collaborations with Ojerime), ‘Pretty‘ seamlessly blends musicality with the synergistic creativity of two artists determined to ignite movement. Directed by Jude Amponsah, the ‘Pretty‘ video showcases a dynamic performance with both artists bursting with confidence and exuberance. ‘Pretty‘ seamlessly blends funk-infused musicianship with the artists’ shared desire to craft something entertaining and infectious, Speaking on the single Kwoli said: ‘Who loves you better than you? Within you is all the love and admiration you need. The song is from a male’s perspective but it’s for everyone. When you look good, you feel good and you do good!’
Kwoli’s fascination with words started in his early years, a flame sparked by the poetic brilliance of Rudy Francisco, Reyna Biddy, and Alysia Harris. As he delved into their works, his poetic musings seamlessly flowed into the creation of his compelling verses. The evolution of his writing took centre stage, transitioning from the written word to performances at spoken word shows. It was pivotal when producer and best friend JSTRNGS witnessed Kwoli’s gripping rendition of Ab-Soul’s Sapiosexual. This encounter catalysed Kwoli to explore the realm of rap music, marking a significant chapter in his artistic journey.
Drawing inspiration from artists such as Tyler the Creator, Childish Gambino, Kendrick Lamar, and the local talents of Kojey Radical and Loyle Carner, Kwoli found a unique musical identity that resonated with vulnerability and innovation. These artists’ individuality and boundary-pushing creativity have been instrumental in shaping Kwoli’s distinctive sound and his evolution as an artist. Having meticulously honed his craft over the past few years, Kwoli is a nonconformist, showcasing artistic versatility. On his last EP, ‘Call Me When It’s Over’ he blends elements of Rap, R&B, and beyond, he has embarked on a journey of self-discovery, marking a significant transition in both his personal and professional life.
His emotionally charged single, ‘Wake Up,’ featuring Lex Amor, garnered widespread acclaim from tastemakers such as Romesh Ranganathan, COLORS, Clash, and Notion. Renowned for his thought-provoking and vulnerable lyrics, Kwoli is on a mission with his upcoming project to encourage men to embrace openness and self-expression. Like the finest writers, he effortlessly sways between being convincingly charming, poignant, and vulnerable—often embodying all three simultaneously.
‘Pretty’ is the third single taken from his upcoming project ‘Can I Speak,’ which is scheduled for release on 20th March. The track follows the impactful ‘Imposter’ and the emotionally charged ‘Son Down,’ featuring the soulful vocals of south London’s Bina, released last month. Both previous releases have left audiences yearning for more of Kwoli’s musical prowess and seen him tipped as a ‘One to watch for 2024’ by Guap Magazine and We Are Soul. In the past year, Kwoli graced the stage at Clash Magazine’s ‘Next Wave’ event and supported Kojey Radical and Mercys Cartel at London shows. With a burgeoning reputation as an energetic performer, keep your eyes and ears peeled for the opportunity to experience Kwoli Black live.
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