Beyond Noise Team
TCE Presents & Broadwick Live, two of the most culturally impactful independent curators of live events and venue experiences, have now unveiled the first major project of their newly formed Transatlantic partnership.
New collaborative venue Brooklyn Storehouse is a 104,000 sq ft venue that will formally open this month at the Brooklyn Navy Yard, establishing a new center for culture in Brooklyn.
Brooklyn Storehouse will act as a space for arts and entertainment in one of Brooklyn’s most iconic, impactful historic epicenters of industry. The venue will be continuously reconfigured and transformed to create a wide array of spatial environments. Complete set builds, fashion shows, innovative, experience-led music shows, immersive art exhibitions, summits and brand activations represent just a few examples of activities that will be taking place within the fully customizable space.
Having already hosted the world’s largest runway show for Ralph Lauren, the space will welcome innovative and dynamic shows at the intersection of arts, music and culture. Brooklyn Storehouse will welcome world-class DJs and live music acts, with upcoming concerts slated to be headlined by top musical acts Justice, Charlotte de Witte, and Eric Prdyz. More shows are slated to be announced in the coming weeks.
Brooklyn Storehouse’s rich industrial legacy will be preserved through its dramatic aesthetic of original raw concrete floors, exposed brick and hulking metalwork. Once the bustling hub of shipbuilding during World Wars I and II, Building 293’s immense iron struts offer a glimpse into the Navy Yard’s deep history, while its stunning waterfront location and iconic New York City skyline views ground the space firmly into the cultural fabric of Brooklyn.
“As a native New Yorker, born in the boroughs, creating something at this scale in this location, that will bring jobs and world class culture into the heart of Brooklyn, is a once in a lifetime opportunity,” said Rob Toma, founder TCE Presents. “As independents, Broadwick and TCE have shared a similar approach in looking to create incredible experiences in iconic locations, and I believe our partnership will develop spaces that set a new standard across Pan America.”
“We are committed to repurposing industrial spaces in an unexpected way that honors their past and creates lasting value for local areas and communities. The Brooklyn Navy Yard has a history that dates back to 1801, and we couldn’t be prouder to contribute to its legacy, working in partnership with The Brooklyn Navy Yard Development Corporation to generate jobs and economic impact for the city,” said Luke Huxham, Director – Development & Place at Broadwick Group. “Brooklyn Storehouse is an impressive hybrid home for culture. The top goal of our development is that it becomes a global institution and urban landmark. We strive to provide visitors with a broad range of experiences and content that will stick with them on an emotional level.”
“The Brooklyn Navy Yard is pleased to partner with Broadwick and TCE to bring a new cultural events space in the heart of Brooklyn that will host a range of events from live music and art exhibitions to fashion shows and corporate events,” said Lindsay Greene, Brooklyn Navy Yard Development Corporation President and CEO. “We’re excited to have this new entertainment venue online at the Yard in a manner that will add to our reputation as a unique public asset that is centered on growing industry, creating jobs and generating citywide economic impact.”
Broadwick and TCE Presents share a commitment to delivering unforgettable moments and experiences in spaces that merge industrial heritage with creative innovation. Brooklyn Storehouse is the first iteration of a partnership that is focused on shaping tomorrow’s culture and honoring yesterday’s legacy, promoting diversity and acceptance and building the world’s most exciting culture spaces and entertainment brands.
Known for delivering unparalleled event experiences across their portfolio of spaces and projects, Broadwick has played a major role in the evolution of ‘live experiences’ in the UK since being established in 2010. Broadwick’s dominance in the electronic music, arts and space management has seen them acquire 30+ venues and entertainment spaces, selling in excess of 1 million tickets per year, while also developing some of the world’s most inspiring cultural brands – including Printworks London, DRUMSHEDS, Depot Mayfield, Magazine, Field Day and more. Outside of their music-led projects, Broadwick’s dynamic spaces feature a wide range of powerful content, from immersion art exhibitions, fashion shows, corporate events, filming and celebrations.
TCE Presents has transformed New York nightlife in the past decade, pioneering large-scale events in and outside the city, at groundbreaking venues under a portfolio of event brands led by the house and techno focused Teksupport. TCE Presents produces over 150 shows per year including fashion and corporate activations as well as the US editions of iconic overseas brands such as CircoLoco and Time Warp.
Broadwick and TCE Presents are also supported by global leaders in interactive entertainment, Rockstar Games, who are strategic investment partners in Broadwick, and collaborate with TCE Presents on a wide array of events, as well as the Circoloco Records music label.
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