Soho Garden Dubai and Amnesia Ibiza announce strategic international partnership

An exciting new partnership between two nightlife powerhouses is on the horizon, promising to roll out some dynamic and highly anticipated events in Dubai and around the world.

NightEvolution, owners of the famous Amnesia, Cova Santa, and Pyramid brands, will be joining forces with leading Dubai developer Sekoya Management, owners of Soho Garden and its electronic music sub-brands Code, Playroom, and Hive. Together, they’ll be collaborating to offer a brand new experience to electronic music lovers that captures the stirring nightlife scenes. 

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“We’ve been looking at spreading the unique Ibiza party experiences abroad for a while. Expanding our businesses outside of Ibiza by partnering with Soho Garden in Dubai makes complete sense for our group, as we share the same vision and the same horizon” said Stéphane Schweitzer, partner at NightEvolution.

“We’re constantly aiming to broaden our horizons and deliver the Soho experience to diverse destinations. Through this partnership, not only will we achieve that by bringing the Soho Garden brand to new destinations, but our audience in Dubai will also get to experience the essence of Ibiza during the winter 24/25 season” said John Nemr Saliba, owner, and founder of Sekoya Management.

NightEvolution is an umbrella company for three dance music brands: Amnesia, Cova Santa, and Pyramid. Amnesia is known as one of the world’s most iconic and influential nightclubs, embracing the authentic essence of Ibiza since opening its doors in 1976. Cova Santa is a cult Ibiza venue that boasts both an outdoor and indoor club, offering a refined boho atmosphere with stunning views of the island’s landscape. In addition, Amnesia’s in-house night, Pyramid, has become one of Ibiza’s most respected house and techno parties, featuring lineups from top DJs in the industry. 

Sekoya Management has created a fully immersive experience in Dubai that brings the raw edginess of Soho to the U.A.E through captivating venues such as Soho Garden, Code, Playroom, and Hive. These exclusive destinations have become cosmopolitan hubs where upcoming artists and music enthusiasts can come together in an environment of full-fledged entertainment and luxury.

NightEvolution will present Horizon Ibiza, and together, the two leading entertainment companies will partner up to present Horizon Ibiza Dubai. A much-awaited collaboration that will embody the essence of both these powerful entities. The partnership promises to bring a variety of buzzing new experiences and stimulating events to the wider cultural scene.