While Samm and Kirby collaborated on the song in the studio, they delved into the mindset of someone navigating personal struggles. ‘Fade’ encapsulates the urge to choose avoidance as a coping mechanism, mistakenly believing it’s the right path. It portrays the repercussions of not confronting the underlying issues and clinging to what no longer nurtures you. The video offers a birds-eye perspective of an icy couples therapy session, featuring a cameo appearance of the blue notepad that will undoubtedly become more prominent in the weeks ahead.
Samm Henshaw’s musical journey is one of triumph. With a string of global tours, he has amassed close to 400 million global streams and one million monthly listeners. COLORS, Man About Town, GQ, NPR, and many more have recognised his talent. He has also made a mark in TV and film, with several syncs to his name. His recent foray into fashion saw him at the forefront of London Fashion Week for Ahluwalia and Labrum. His collaborations with a diverse range of artists, including Kota The Friend, Tobe Nwigwe, Maverick Sabre, EarthGang, and Wretch 32, and his work with icons Steve McQueen and Quincy Jones, showcase his versatility and creative prowess.
Hailing from Memphis, Tennessee, the city of soul, KIRBY proudly carries the title of the “Granddaughter of Soul.” With her mesmerising vocals and soulful melodies, she captivates audiences worldwide. Drawing from her Southern roots, her music effortlessly blends R&B, soul, and gospel influences, creating a sound that resonates deeply with listeners. KIRBY’s talent hasn’t gone unnoticed, as she has collaborated with music titans like Kanye West, Anderson.Paak, and Chance the Rapper, solidifying her place in the industry. In 2020, she unveiled her debut EP, “Sis.,” a project that garnered widespread acclaim for its raw emotion and genuine storytelling. As she continues to grace the music scene with her soul-stirring performances and heartfelt lyrics, KIRBY remains a force to be reckoned with.
Taking some personal time away from music, Samm embarked on a transformative journey, immersing himself in other cultures and creative outlets and revelling in new experiences. Now, infused with fresh inspiration and renewed energy, Samm emerges revitalised and ready to go with more music on the horizon. Entering his thirties has ignited a fresh wave of creativity for Samm, freeing him from the expectations of societal judgement and granting him a newfound sense of liberation. With a passion for all things creative, he is poised to delve deeper into his artistic pursuits in the coming year. While music remains his first love, Samm draws inspiration from photography, fashion, books, and television.
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