Charles – YADAYADA

October 23, 2024
2 mins read

Fast rising talent Charles releases stunning new single “YADAYADA”, taken from his highly anticipated EP Gorgeous, Sick & Tired – out November 22nd.

Opening with Charles’ impressive and highly addictive falsetto vocals, laced with funk-infused textures and harmonies, the track’s witty and insightful lyrics tell the story of the London based artists’ battle with the often-toxic side of the music industry. Syncopated drum loops and staccato chords are embedded throughout, leaving space for a mesmerising, keys led, stripped back middle 8 as Charles playfully sings “watching paint dry on a school night” as he references the mundane carousel of the industries obsession with viral ‘moments’.

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Talking on the track Charles tells us: “After spending 3 weeks in LA writing, I came into the studio one day with Jackson Wise & Jaye Locke feeling super frustrated. YADAYADA is about my battle with the current industry and the obsession to go viral. I had been surrounded with super talented artists, who all deserve their flowers but we’re being pushed back due to not having enough followers/views. It explores my strong desire to ‘make it’ as well as my jealousy for not quite being there yet. Written by Jaye Locke, Jackson Wise & myself, the track is a fun curve ball that sits in just the right spot amongst the EP.”

Charles has indisputably been making waves in London’s underground music scene. Having
 always taken an interest in neo-soul, R&B and funk genres, Charles intricately weaves the three together to create his own organic and intoxicating 
sound as it stands today. Prepare to be transported to a world of infectious rhythms, smooth melodies, and timeless grooves as Charles, the rising star of the funk and soul scene, emerges with a sound that transcends generations.

Already catching the attention of the prestigious backbone of UK music BBC RADIO, his latest single ‘Taste of You’ was selected as BBC RADIO 1 Introducing ‘Track of the Week’. BBC RADIO 6 have also been keen supporters adding the artist’s track ‘Mexico City’, a feature with artist San Soucis which was recorded live at Abbey Road, to the BBC RADIO 6 B-List. The BBC have continued their support by also asking Charles to co-host an incredible BBC Introducing ‘Black History Month’ show with Danny Fullbrook and Connie Constance as special guest.

Charles has become a firm favourite within the fashion industry, collaborating and performing with high-end brands such as Gucci, Emporio Armarni, YSL & Selfridges. The iconic Abbey Road Studios recently invited Charles down to film and record in ‘Studio 2’ as part of their Equalise Campaign in August and they have openly expressed their support of his music and career. Being known for his incredible live performances, the rising star has taken centre stage at the iconic KOKO, Latitude Festival, Mighty Hoopla Festival and most recently his sold-out headline show at Oslo, Hackney. Upcoming shows include supporting synth loving pop act Deco at Lafayette on the 19th of October, his very own exclusive EP launch party on the 21st of November and for a second time running Bricklane Jazz Festival.

With the release of “YADAYADA” marking the fourth single from his upcoming EP Gorgeous, Sick & Tired, Charles continues to carve an impactful lane for himself within the industry as a significant one to watch.

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